As reported on the website of the Sacramento Bee, Carly Fiorina's campaign has sent out a mailer that can be seen as deceptive. At the top, it features a Fiorina vs. Campbell banner with the words "Conservative Leaders Speak Out" below it. Then it shows anti-Campbell quotes from the leaders of two taxpayer associations. This implies that the conservative leaders are speaking out on that Fiorina vs. Campbell race that was mentioned at the top of the mailer. And if they're criticizing Campbell, they're obviously supporting Fiorina, right? Wrong. In fact, both of these associations have endorsed Chuck DeVore, the other candidate in the race. The Bee reports that the two associations are asking Fiorina's campaign to apologize. The leader of one of the associations even accuses her campaign of trademark infringement since the association's logo was used above the quote.
The other "conservative leader" quoted on the flyer is former Alaska governor and former vice presidential candidate Sarah Palin. Unlike the two taxpayer associations, Palin has endorsed Fiorina. Incidentally, many conservatives are unhappy with her choice and think she should have endorsed DeVore.
Although neither the Bee nor Devore's campaign has yet mentioned it, it is interesting to note that the flyer also includes an image of Benjamin Franklin. Since Franklin has long been dead and has not endorsed anyone in over 200 years, it must be assumed that Fiorina also used his photo without his permission or his endorsement.